Viva Editions are books that inform, enlighten, and entertain. The very name, "Viva!", is celebratory. And while Viva Editions is a line of books that are as fun as they are informational, the intention behind Viva is very serious—these are books that are truly helpful and intended to enhance people's lives.


Monday, October 5, 2009

Fun with Lara Starr and The Frugal Foodie Cookbook!


A week ago Saturday, Lara Starr, co-author of The Frugal Foodie Cookbook: Waste-Not Recipes for the Wise Cook (Viva Editions) and marketing manager at Chronicle Books, hosted a launch party and fundraiser in San Rafael, where books were provided by Book Passage, Corte Madera. At the "Cheap Date with the Frugal Foodie: A Benefit for the Marin Community Food Bank": from l. to r. Starr; Brenda Knight, associate publisher of Viva Editions (an imprint of Clies Press); and friend Daphne Philips.

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