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July 2009 Inside this Issue 1. Featured Title: Excuses Begone! 2. New Publishing Partners 3. RHYW in the News 4. RHYW at the National Federation of the Blind Convention 5. American Library Association Update 6. Publisher Profile: Basic Health Publications RHYW Newsletter Now Accessible  The new look of the RHYW newsletter this month comes from a new design that makes the newsletter accessible to people with screen readers. 1. Featured Title Excuses Begone! Tops the New York Times Bestseller List  Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits by Dr. Wayne W. Dyer topped The New York Times Bestseller list shortly after its release in May. ReadHowYouWant is proud to be making this important book available to all readers by releasing it in accessible editions less than two months after the standard edition was released. The book uses easy-to-follow and understand lists to help readers modify their habituated thinking patterns. By analyzing the excuses we all use, including the universal, "I Can't Afford It," Dr. Dyer helps us unearth and remove patterns that hold us back.Excuses Begone! was recently featured on Oprah Radio, the Ellen show, and a PBS special with the same name, marking Dr. Dyer's10th anniversary as a host of public broadcasting specials. Dr. Dyer is the renowned author of more than 30 books for adults and children. His inspirational and self-development titles have helped millions of readers to live at higher levels of success, happiness, and health. To learn more about Excuses Begone! in accessible formats, click here. 2. New Publishing Partners RHYW is pleased to announce four new publishing partners. Fremantle Press, from Western Australia, is the publisher of fiction, nonfiction, poetry, and children's literature. The Paperbark Shoe by Goldie Goldbloom is the recipient of the 2008 AWP Novel Award. Black Dog Books, located in Fitzroy, Australia, "publishes books for everybody, but especially for children," such as The Tsunami Book: Killer Waves by Dr. Gill Jolly.Weldon Owen's Snapshot Picture Library children's books will now be available in braille, DAISY, and audio, as well as selected cookbooks in large print. Located in San Francisco, Weldon Owen has won more than 45 publishing industry awards. Berkeley publisher, North Atlantic Books, is best known for its alternative health and spiritual titles, including the 15th Anniversary Edition of Nothing in This Book Is True, But It's Exactly How Things Are by Bob Frissell. 3. RHYW in the News Action Online: Magazine of the United Spinal Association published John Williams's article"ReadHowYouWant"  which describes the different formats of RHYW's books that the author personally finds useful. "...Besides adding to the joy of reading, RHYW's technology expands the educational and career opportunities for people with disabilities. Now that's revolutionary!" Peyton Stafford‘s article, "ReadHowYouWant: Increasing Content Available to Visually Impaired Readers and Other Readers with Disabilities" was published on the International Center for Disability Resources on the Internet website. It describes the technology and services that RHYW provides that are "...rapidly increasing the amount of content available in accessible formats for visually impaired and physically handicapped readers..." 4. National Federation of the Blind Convention Tricia Roth, RHYW's CEO, attended the NFB National Convention July 3-8. When asked, "How did attendees react to RHYW's accessible editions and mission?" Tricia answered, "...The reality of a market-based model for accessible content, which allows print disabled readers to just buy a book at the same time it is available in its standard format is seen as a big step forward in the print disabled community..." To read more about Tricia's experience at NFB, and to learn about new reading assistive technologies that she saw there, click here. 5. ALA Report ReadHowYouWant exhibited at the 2009 American Library Association annual conference in Chicago from July 11-14. Peyton Stafford, Director of Global Library and Institutional Services, spoke on a panel discussing the future of large print publishing, which emphasized the growth potential of the Boomer market for libraries and the importance of adapting to Boomers' increasing needs for accessibly formatted books. To view his PowerPoint presentation, click here. RHYW editions are now available through major library wholesalers, including Baker & Taylor, Brodart, and Ingram. 6. Basic Health Publications--A Wealth of Health Books Norman Goldfind, the publisher of Basic Health Publications, was interviewed by RHYW. "As a medium-sized publisher we felt that we did not have the combination of resources required to begin our evolution into digital publishing on our own, and that a partner would be necessary. After doing our due diligence, it was apparent to us that ReadHowYouWant met our criteria of technical know-how, marketing savvy, and cost effectiveness." (click here to read the full article)  Basic Health Publications' title, Macular Degeneration: A Complete Guide for Patients and Their Families by ophthalmologist Michael A. Samuel, is an authoritative, easy-to-understand guide. According to Lighthouse International, a nonprofit organization dedicated to helping people overcome the challenges of vision loss, age-related macular degeneration (AMD) affects 25 to 30 million people. Having this title available in accessible formats allows people with vision loss to more easily access information.

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